all the dogs

An accessible website is a must and makes so much difference for every single user, just like how much difference dogs make to everyone's lives, dogs like the beautiful and brave Olive. Find out more about her.

What Is Web Accessibility?

Website accessibility is the act of making sure websites are accessible and usable for everyone.

It ensures all users are able to perceive, understand, navigate, and interact with a website and encompasses all disabilities which may affect how a user experiences your website. This includes auditory, cognitive, physical, neurological, and visual.

Accessibility also benefits users with temporary impairments, which may include – a user with a broken arm, or someone recovering from surgery.

Why Is Accessibility Important?

Ensuring the websites we work on are accessible for everyone should be a primary concern for everyone in SEO, as well as the designers and developers we work with.

An accessible website helps all users easily navigate the site, improve their experience and find information they are looking for.

In addition to being imperative to user experience, an accessible website is also required by law in most cases.

The 4 Principles of Accessibility

In order to be accessible, a website must meet four principles, known as POUR: Perceivable, Operable, Understandable, Robust.


This encompasses removing any barriers that a user may have to accessing your content. This includes making websites accessible to screen readers by supplying text alternatives and a logical structure.


Focusing mainly on the user interface and navigation, in order to be operable, a website must be able to be usable for all users, despite the device they are browsing on. This also includes allowing enough time for users to complete any given task.


Users need to be able to understand the information displayed on a webpage, as well as clearly understand the user interface and navigate the site. This includes having a predictable and consistent navigation.


In order to be robust, a website must be able to be accessed and interpreted by different technologies and platforms, including screen readers. In addition, it must remain accessible throughout updates to all platforms.

The Intersection of SEO & Accessibility

While our SEO work typically focuses on ensuring websites are accessible for search engines, a lot of the areas we focus on also have an impact on the accessibility of the site for users.

Other areas of overlap between SEO and accessibility include; page titles, headings, sitemaps, anchor text, breadcrumb links and alt text.

I wrote an article which explains this in further detail if you are interested in learning.