SEO Dogs


brave dog

A beautiful URL is important to entice users to click through to the website, and Doori is a beautiful dog, enticing everyone to want to adopt her.

What is a URL?

URL stands for Uniform Resource Locator and is essentially the website address and location of the website on the internet.

Anatomy of a URL

Computers use IP addresses to communicate with servers in order to load a website, and a URL is essentially the text with replaces these IP addresses. A URL contains a protocol, for example https:// and a domain name, which is the human readable name of the location of the website. The domain name may also be followed by a path, which could include the folder, sub-folder and page name. URLs may also contain parameters, facets or anchor links.

URL structure

URL impact on SEO

URLs can impact SEO in a couple of different ways, including user experience and rankings.

User experience

An easy to read and understand URL helps users to discover quickly what a page is about. They should make it clear to users what the destination page will be once they click the link.


Although a minor ranking factor, URLs are used by search engines to determine whether a page is relevant to a searchers query. However, it isn't recommended to unnecessarily add keywords to a URL due to the small impact they have on rankings. Instead, ensure URLs are written for users, to inform them of a page's content.

URL Best practice

When writing a URL, keep it simple and accurate to the page content. The best rule of thumb is to ensure they are concise, but informative.

To separate words in a URL, hyphens are recommended due to readability, as well as using lowercase letters site wide.